Commonly Used Terms of Link Building

As anyone who is learning to speak a new language has discovered, the only way to learn it is one word at a time. The Internet's rapid growth has produced an entirely new language complete with terms and definitions. Anyone who wants to be successful as a webmaster must be able to speak this new "language" in order to understand what needs to be done. Following is a list of some of the more common terms and their definitions that are used during the process of link building.
link building
link building

Link Building Terms

  • Directory: This is an index of web pages that have been compiled and organized by the subject or theme. Examples of these are About and Yahoo.
  • Keyword: A word or a phrase used for searching for a specific web site located in the directories or search engines. These are the words or phrases that web masters use when they are explaining or describing their web site's content.
  • Keyword Density: The frequency of the keywords or keyword phrases appearing in a page or a certain area of a page is known as Keyword Density. Getting this frequency just right is critical with regard to search engine ranking. The more often these words or phrases show up in a page, the higher the search engine ranking. However, repeating the words or phrases too often can result in the page being perceived as spamming and penalties will ensue.
  • Link Building: Creating inbound links to one's web site is known as Link Building. There are several ways this can be accomplished. Some examples include ezines, reciprocal links, directories, newsletters, and search engines.
  • Link Exchange Program: Many variations of this exist but most of the time this usually means a sign up program of web masters who agree to host and link to a members-only links page.
  • Link Farm: Some link exchange programs are described by this term. They are simply random links that appear on a page but are rather useless when it comes to helping the page become popular. These can be seen as spamming.
  • Link Management: This is the process of organization and maintenance of a web site's reciprocal links. Most of these are paid services. Examples include Links Manager and Links4Trade.
  • Link Popularity: This term describes the number of sites that link back to one specific site. A lot of search engines use this as a way to determine the ranking of a web site regarding the search engine.
  • Meta Description Tag: All web pages have a header that gives a short description of what will be found on the page. It is called the Meta Description Tag.
  • Meta Keywords Tag: This is the tag that the web page header has containing the list of words that present the content found in the body of the page.
  • Pay Per Click Search Engine: Some search engines rank web sites according to the amount of money paid for every click that goes from that search engine to the web site. It is called a Pay Per Click Search Engine.
  • Portal: Basically, a directory, many portals also have added features to them such as chats, news, online calendars, browser - based email, discussion forums, and fax services.
  • Reciprocal Links/Link Exchanges: This represents an agreement between two web masters to show each other's link on their web sites.
  • Search Engine: This is a computerized index of web pages. When you are looking for information on a specific topic, this is where you will find the searchable database giving you options of pages to search. Examples of search engines are Google and AltaVista.
  • Search Engine Placement/Optimization/Positioning: This is the process of trying to make sure a particular web site appears high in ranking in the search engines, also known as search engine optimization miami.
  • Spamming: This is the act of abusing the typical search engine ranking techniques. These can be things such as the excessive repeating of a keyword, using hidden text, or sending unsolicited email in bulk.
  • Vortal: This is a portal that is built around a particular issue.

While there are more words added everyday to the language of the Internet, these should help you get a good start in learning what you need to know. The rest, you can learn as you go along.